Monday, April 23, 2012

Your "Go To Strength" for marketing sales....

As most of you either know or will discover I am a diehard sports fan and you will notice a few of my columns take my passion - OBVIOUSLY OUTSIDE OF OUR WONDERFUL HOME BASED PROGRAM - and try to create a story angle that will benefit my talented and growing group of entrepreneurs.

There is in sports a term called a "Go To" which refers to what an athlete will turn to under pressure ... it could be a golfer hitting a fade shot on the 72nd hole of the U.S. Open or a Pitcher throwing a split finger fastball with a 3-2 count and the game on the line.  It is basically their strength and has become a strength through success under fire which leads to the following question for IBO's in our program:

WHAT DO YOU HAVE IN YOUR ARSENAL TO BRING PROSPECTS "ON THE FENCE" INTO THE "SIGN ME UP" CATEGORY? 
Maybe your answer is "I am not sure Joe" and if so that is OK as it simply means you haven't analyzed due to the subject probably not mentioned by others in your sphere of influence.

A few of those "GO To" statements you will hear from the Top Level folks includes:

"Outside of the investment can you think of another reason not to join?"

"Is there anyone else you want involved in this discussion?"

"What do you need from me to cement a long term business relationship?"

What you need to simply do is to experiment with different closings ... monitor the results and find the one that works and makes you most comfortable in helping to create your very own Fall Away Jump Shot that will hit nothing but net when closing a transaction with an interested prospect.

Joe Kruper
jkruper24@hotmail.com
703-898-5912
 www.2yoursuccess24.com

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